Client
Shire of Waroona
Project
Destination Management Strategy
What we delivered
Background review
Tourism assessment
Stakeholder engagement
Strategic framework development
Destination Management Strategy
INK was appointed by the Shire of Waroona to develop its inaugural Destination Management Plan, creating a clear framework to strengthen the visitor economy and guide future investment.
Informed by stakeholder and sector priorities, the Plan outlines opportunities to diversify Waroona’s economic base by leveraging its distinctive ‘sea to scarp’ setting, natural assets and by growing agritourism, trails and cultural experiences.
It sets out actionable priorities across supply, demand and capability — positioning Waroona to attract new visitors, partnerships and sustainable tourism growth within the broader Peel and Destination Perth regions.
